Singer, songwriter, producer, executive, author, Charlie Peacock has just written an editorial for CCM Magazine where he declares that a vast change is coming to the Christian music industry. Indeed, it may already be here.
Peacock writes: "Out of all the musical artists (and I’m talking the best and the brightest), I met only a handful who have any interest in being a part of Christian music as an industry. These few gifted ones want to love God and His church through music, which is excellent. The majority (easily 90 percent in my experience) all want to take their art and unique worldview into the music mainstream via indie or major non-Christian labels."
He continues: "Our talent is leaving the talent pool for an ocean of possibilities. This dramatic change in artistic priorities will alter Christian music forever. It already has. Just look at how the top artists on Billboard’s Christian charts also have mainstream chart-topping songs."
Peacock's column is not alarmist, nor written out of fear. It is simply a man in a unique position in the industry recognizing a trend that, once small, now seems virtually unstoppable.