Relaymedia

Marketing Your Church from the Inside Out Seminar

( [email protected] ) Jan 31, 2004 11:43 AM EST

The Glenn Eyrie Group under the Navigators are holding an event known as Marketing Seminar,Thursday, March 4, 2004, from a.m. to 4:30 p.m. (registration begins at 7:30 a.m.)



What is it?


A one-day educational seminar designed not to sell you a marketing service, but to train, equip and empower you to better market your church.



Who should attend?


Church Marketing Directors


Communications Directors


Pastors and Associate Pastors


Student Ministry Leaders


Small Group Leaders


Children's Ministry Leaders


Men and Women Ministry Leaders


Creators of Newsletter and Church Bulletins


Some churches think "advertising" is a bad word . . . and "marketing" is just a downright scary one. Many say, "Can't we can pray, and hope that people will come?" With our world in such turmoil, we can't afford to wait for the lost to ring our church's doorbell. We must act purposefully and intentionally to share the good news of the Gospel.



There are churches working hard to market themselves, but marketing dollars are limited. So, it's important to learn to use those dollars in the most effective way. Not to market harder, but to market smarter.



You're never too small to start marketing successfully.


This must-attend seminar will teach you how to start marketing with what you've got. Whether you have 60 people, 600 or 6,000, you'll discover how to tailor a plan to start marketing effectively to your members.



You'll learn how advertising your church can impact your community, influence people, create credibility and generate excitement in your congregation. You'll receive practical tools to help you strategize, plan and allocate your marketing dollars. It's time to learn to make your church's marketing buget an investment - not an expense.



Hey, if you're already doing it, this seminar will help you do it more effectively.


If you have a sign in front of your church, you're marketing, an ad in the yellow pages, a church bulletin, you're marketing. Marketing Your Church From the Inside Out will introduce you to a new concepts of marketing and help you learn how to market your church purposefully so you can grow.



Attend this powerful seminar and gain a better understanding of how to:


Set realistic targeted marketing objectives


Create opportunities for your congregation to go through the cultural wall


Utilize your congregation's sphere of influence to market effectively


Learn high-impact, lower cost marketing strategies


Market so that people will come


Identify the market conditions that create an advantage for your church


Learn how to integrate your marketing plan


Track the results and define success


Ensure a positive return from your investment


And more!





SCHEDULE of EVENTS


8:30 Marketing Your Church


Tricia Langley, Keynote Speaker


Advertising works


Do the easy things first


Marketing from the inside out


Create and use windows of opportunities


Marketing over the cultural wall


Influence is like cash



9:45 Break



10:00 Developing a Marketing Plan


Tricia Langley, Keynote Speaker


Empowering your congregation


Identify problem


Identify opportunities


Set objectives


Define your market


Develop your marketing plan


Planning your strategies


11:45 Lunch



12:30 Workshop


1:00 Workshop


1:30 Workshop



2:00 Break



2:30 Your Own Case Study


Tricia Langley, Keynote Speaker



4:30 Dismiss



Workshops & Leaders


Making the Message Count


Kara Schwab, Freelance Copywriter



Designing to Impact


Shane Wagoner, BoldFace Design



Impacting Your Core Audience


Phil Lewis, General Manager, Christian Radio



Impacting People Over the Cultural Wall


Kent Hilderbrand, Sales Manger, The Eagle Radio



Direct Mail . . . It's More Than You Think


Steve Nyrthinen, Owner, All Mail Prep, Inc.






Cost


$98 per person includes lunch and seminar notebook (tax not included).



To make your reservation, call 1-800-944-GLEN (4536) or 719-634-0808. Space is still available unless otherwise noted.



*from The Navigators - www.navigators.org