Last week, at the Electronic Entertainment Expo, an annual event held at the Los Angeles Convention Center, Bungie announced some terrific DLC (downloadable content) with "The Taken King" as part of their successful game Destiny. As part of this promotion, there will be a temporarily exclusive quest that will only be available when purchasing Red Bull. The cross-promotion campaign hasn't been very popular, and this has caused Techland to create another campaign for their game Dying Light, which really mocks the one of RedBull and Destiny.
According to the International Business News, the new Destiny Red Bull campaign works when the player buys a specially marked can of Red Bull, and then uses the code on the can (or more likely in the can) to unlock the special quest, as well as some bonus XP as well.
There are a few things that are wrong with this campaign. First, the offer for the Red Bull cans with the special codes for "The Taken King" DLC will be available in September in 7-Eleven stores only. This means that if you are a Destiny player who doesn't live close to a 7-Eleven, you are not getting this bonus. Also, this deal is apparently only good in North America. However, the Destiny game is played worldwide, so this is not exactly good news if you live on any of the Earth's other six continents.
In response to this ad campaign from Bungie, Techland decided to have this ad campaign. As you can see in this image, a glass of water, which is free and can quench one's thirst much better than any can of Red Bull, is the key to their DLC bonus. All that Dying Light players have to do is share this glass of H2O and they will be awarded a code for a premium weapons docket, according to Tech Times.
For those who are unfamiliar with Destiny, it is first-person shooter game with a very heavy science fiction setting, made by the same company who created a similar game with Halo. As for Dying Light, it is a game that has also achieved moderate success. It is a game where the player is an undercover agent who has to infiltrate a zombie quarantine zone in the city of Harran. It features a lot of open-world exploration as well as parkour free running in a town full of enemies.
Considering that these games are not alike, it is interesting to see how these campaigns fed off of each other for their DLC campaigns. Part of the reason why the Dying Light campaign is so satirically poignant is there was some confusion about Bungie had stated at E3 that new exclusive DLC was only available with the Collector's edition of the game. As it turns out, Bungie explained that existing players can get the new items by paying $20 for an upgrade bundle, according to Engadget, in an article appropriately titled: "Bungie apologizes to Destiny players by selling them stuff".
According to the official "The Taken King" website, the DLC will be available for Destiny players on September 15th, 2015, with the Red Bull campaign taking place at around the same time. As for the Dying Light campaign, it is just a glass of water away.