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Toyota To Unveil Mirai Hydrogen Fuel Cell Car on 30th Anniversary of 'Back to the Future' Movie

( [email protected] ) Oct 16, 2015 08:12 AM EDT
Get ready for 1.21 gigawatts of fun. Japanese car maker Toyota has partnered with Universal Pictures to unveil a futuristic vehicle that is powered by a hydrogen fuel in commemoration of the 30th anniversary of the Back to the Future movie and follow the adventures of Marty McFly (Michael J. Fox) and Doc Brown (Christopher Lloyd).
Toyota has partnered with Universal Pictures to unveil a futuristic vehicle that is powered by a hydrogen fuel in commemoration of the 30th anniversary of the Back to the Future. Toyota Motors

Get ready for 1.21 gigawatts of fun. Japanese car maker Toyota has partnered with Universal Pictures to unveil a futuristic vehicle that is powered by a hydrogen fuel in commemoration of the 30th anniversary of the Back to the Future movie and follow the adventures of Marty McFly (Michael J. Fox) and Doc Brown (Christopher Lloyd).

Toyota has also released a video showing Fox and Lloyd together giving fans of the movie a glimpse of what the automaker has planned leading up to October 21, 2015 - the futuristic date first introduced in Back to the Future Part II and the official on-sale date of Toyota Mirai hydrogen fuel cell vehicle.

"Over the years we've had a lot of fun predicting which Back to the Future fictional 2015 technology would arrive by the real year," Michael J. Fox said. "Now that we're a week away, I think fans are going to have a good time with what Toyota sees as a true possibility for transportation. It's actually really cool."

Toyota's vision for the future is driven by the Mirai's hydrogen fuel cell technology, which hits the streets of California on October 21. As Toyota's ongoing "Fueled by Everything" digital campaign has demonstrated, hydrogen fuel has the potential to be produced from renewable energy sources like solar, wind and biogas. The vehicle's only tailpipe emission is water.

The first Back to the Future, which was released in 1985, introduced the world to a time-traveling vehicle and what the future may hold. Thirty years later, Toyota has partnered with the beloved films to celebrate the intersection between the U.S. arrival of the Mirai hydrogen fuel cell vehicle and the innovation predicted in the movie. Today's video is just the beginning - fans will have to stay tuned to see how the story unfolds.

"This Back to the Future-inspired milestone has taken 30 years to arrive, and Toyota has been developing hydrogen fuel cell technology almost that long," said Bill Fay, Toyota division group vice president and general manager. "There's no better way to generate excitement for a turning point in automotive history than with a film that celebrated the possibilities of the future."

While the Mirai represents Toyota's vision of the future, the automaker couldn't resist having a bit of fun with the Back to the Future past. Marty McFly's dream truck was a tricked out Toyota truck true fans will recognize. Listen closely in tomorrow's video installment for a clue where a Toyota Tacoma re-creation of that famous 4X4 will be headed when the future arrives on October 21. (Hint, there's more than one place.)

"While there are a lot of brands and activations that are celebrating the Back to the Future milestone, Toyota stands apart for their nod to the future and the past with the auto technology depicted in the movies," said Bob Gale, Back to the Future co-creator and producer. "When Toyota approached us about helping tell a bigger story about the future and innovation with the Mirai, we loved the direction - and who can resist Marty's retro Toyota truck?"

Toyota's Back to the Future partnership will crescendo on Oct. 20 as the clock nears midnight toward the futuristic milestone. With a party ready for the fourth dimension, digital activations, and physical displays, Toyota will welcome the future to California with the Mirai on-sale launch.

Toyota's "Fueled by Everything" campaign was created with creative agency partner Droga5 while the Back to the Future Tacoma elements drew on Saatchi & Saatchi Los Angeles expertise. To stay on top of all of Toyota Back to the Future activities, visit www.toyota.com/outatime.

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