Even though the 2016-2017 NBA season hasn't started yet, it seems the Brooklyn Nets have already started capitalizing on Jeremy Lin's Linsanity sensation. In fact, the team is already selling shirts with "Brooklin" and "Brook-Linsanity" designs on its online store.
According to the listing featured in the Nets Store, fans of Lin and the Brooklyn organization can already start purchasing "Brooklin" and "Brook-Linsanity" short-sleeve shirts for $26 each. The former even features the face of Lin on the front side of the shirt.
The new products of the Nets clearly show that the team is getting a head start on the Linsanity phenomenon after seeing how it exploded in New York when Lin was still with the Knicks.
And, after Lin announced that he will join the Nets, a lot of sources speculated that this would mark the return of Linsanity to New York. There's also a chance that the phenomenon will be bigger this year since Lin is expected to be the Nets' starting point guard.
As for the new shirts, it is not yet clear if their designs use the same patent filed by Lin's fan back in back in July. As reported by the New York Post, the fan trademarked the term "Brook-Lin" immediately after Lin signed with the Nets.
Being a true fan, the person immediately transferred the patents rights to the term to Lin, who could use it for commercial purposes by selling branded hoodies, shirts and even jerseys.
But, despite all the murmurs about the return of Linsanity to New York, Lin is not too focused on becoming a face of an NBA phenomenon again. According to the athlete, he's already done with his Linsanity phase. What he wants to do now is to focus on being the best player than he can be with the Nets.
"I'm so far past that," he said according to CBS Sports. "From the outside, really during the season, I don't read anything, tweets or comments or articles or what this commentator said. So expectations are going to be the same for me and I'm going to go on in and keep my mind right."
"Play for God and I think the last couple of years, I've been able to live with the results," he added. "I played, I think, the right way and that's the way I want to play in Brooklyn."