You may never have heard of Hisense, and I have to admit that I have not really had a chance to look at their products simply because I live in the United States. Every year, when I go to CES, a huge electronics convention in Las Vegas, I visit the area with all the displays, and I see Hisense there with their products and wonder why I don't hear more about them in the United States. The company is the largest TV manufacturer in terms of sales volume in China, and a recent announcement will put this company on the map.
The company debuted the world's first 4K wide-angle laser cinema-television in Paris on the eve of the UEFA Euro 2016 final, an event which attracts a lot of attention worldwide. This television is a very huge TV that is the quality 4K that every company wants to give to consumers, but usually for a very high price. Hisense might be able to put itself on the map in China, America, and worldwide if they can deliver low priced 4K products.
To put this into perspective, there is a press release saying that a 100-inch 4K LCD television is usually priced at $90,000 per unit. Yes, that is more than the typical consumer can pay, but Hisense can offer it for so much cheaper. This 4K LCOS television is going to be sold at $10,000 per unit, which is one-tenth of the regular price. To put it in even better perspective, a 4K LCOS laser projector from Sony is priced at $50,000 per unit.
Hisense's laser television, which uses 217 patented technologies, outstanding optical engines, high-resolution lens, and high-precision manufacturing processes, can deliver lightness and color saturation achieving or surpassing those of typical LCD TVs. Lin Lan, the Hisense Group global vice president, said in his speech that "the ultimate goal of technologies is to recreate cost advantages". This is going to make families able to afford a home cinema, and at a very low cost.
The issue is that most families do not want or need a 100-inch TV, but the fact that this is being offered shows that the prices for 4K TVs are shrinking in the light of new technologies as well consumer demand.
According to a Gizmag from analytics company HIS, most televisions in the world will be over 50 inches and be Ultra High Definition. Of those with LCD panels, now they could be replaced with better laser TVs. This has the potential to change just about everything when it comes to 4K TVs, so if you are thinking of purchasing one in the near future, you might want to wait a little longer to see if the prices go down.