Apple recently released an advertisement for the new iPad Pro, drawing attention to a 30-second footage about the tablet’s ability to replace computers.
With the title “What’s A Computer?” the commercial emphasizes a number of features when it comes to the iPad Pro, such as its accessories like the Smart Keyboard and the Apple Pencil.
The advertisement demonstrates how users can the Apple Pencil can function for handwriting input, with brief clips on using the tablet’s multitasking features, including the picture-in-picture and Slide Over.
As Apple stated, the new iPad Pro then providers its users with a more flexible platform in comparison to traditional computers.
"Just when you think you know what a computer is, you see a keyboard that can just get out of the way, and a screen you can touch and even write on," the advertisement narrates.
"When you see a computer that can do all that, it might just make you wonder, 'Hey, what else can it do?'" the commercial added.
Apple has already highlighted the significance of computers offering users a high level of flexibility, contrasted with making the iPad Pro available as a gadget that can run software intended for desktop computers.
Using the latest iPad Pro, consumers can type on the Smart Keyboard in a similar manner as that of a traditional computer. However, they can later on choose whether they will retain the keyboard or draw on the touchscreen with the use of the Apple Pencil.
As the iPad Pro runs on the standard version of iOS, the mobile operating system currently being integrated onto the iPhone as well, the tablet provides its users with functions that are not found in traditional computers that come with desktop operating systems, including touch-based capabilities.
"Imagine what your computer could do if your computer was an iPad Pro," Apple states in its concluding line for the advertisement, emphasizing the tech giant’s stand on such gadget being an ideal replacement for the traditional computers.
However, Ars Technica commented on the release of the latest iPad Pro advertisement. If such ad was issued together with a clip of the Surface Pro 4 by Microsoft, the two tablets would make good rivals.
The two major companies offer similar messages about their tablets, although there is a strong difference between the two. Apple’s new iPad Pro comes in a smoother design and makes use of software that makes the most of the touchscreen. On the other hand, Windows programs run on Surface Pro 4 with which the tablet demonstrates its compatibility with businesses that also use the Windows platform.
Other improvements and new features that will be incorporated into the iPad Pro 2 are yet to influence the appropriateness of the tablet as a replacement for computers. The first images that have been associated with the tablet recently leaked online.
The new iPad Pro will reportedly be released in the fall.