Despite tremendous efforts, Samsung unfortunately is still struggling with its Galaxy Note 7's failure to deliver in the market. The manufacturing faults have costed the company over $3 billion dollars in losses. With the upcoming Galaxy S8, Samsung hopes to get back into the game with its innovative wraparound 'all-screen' design.
Although Samsung hasn't released an official statement just yet, insider reports say that the new phone will provide a more panoramic and seamless screen display experience that will extend even to the sides of the phone. Galaxy S8 is also said to be released with a new eye-friendly organic light-emitting diode (OLED) technology.
The new release will also come without a home button, as this will be placed virtually behind the glass. The phone will feature changes in positions of the selfie camera, microphone and speakers, to accommodate the 'all-screen' design.
It is not yet known whether Galaxy S8 will be sold in different size variations; however, there is a big chance that it will be offered in two sizes just like the S7 Edge. S7 Edge came out in the market in 5.1-inch and 5.5-inch variations.
March 2017 is the expected release of Galaxy S8. However, there remains doubts with this date as Samsung hasn't launched a prototype until now. This company hush may be because of Galaxy S8's release coinciding with Apple iPhone 8's release, that is set to be on iPhone's first decade anniversary on September 2017.
Although Apple hasn't released a statement just yet for its new iPhone 8, spec rumors are interestingly similar to expectations with Galaxy S8. As one reporter from Wall Street Journal says, "Apple plans bigger design changes for 2017, the 10th anniversary of the original iPhone. Those changes could include an edge-to-edge organic light-emitting diode (OLED) screen and eliminating the home button by building the fingerprint sensor into the display."
Every bit of the Wall Street reporter's description coincides with Galaxy S8's rumored features.
The pressure is on for Samsung who has to get back on track following its recent market failures. After the Galaxy Note 7 fiasco, Samsung was even pressured to split into two camps for the company to focus on its operations and shareholdings.
Greg Roh, an analyst at HMC Investment Securities Co., says that Samsung needs to gain consumer confidence after its failure with Galaxy Note 7. He says, "Since the phones have a record of burning up, it (Samsung) needs time for these phones to be verified as safe. How safe the phones turn out to be is more important than any hardware innovation."
Jungah Lee and Hooyeon Kim of Bloomberg say, "Company (Samsung) needs a hit product after exploding Note 7 debacle."