This Saturday at 8PM, the "The Underground's Gospel Hip Hop Sanctuary" will kick off, with the efforts of The Urban Gospel Alliance (UGA) and L.A.-based production and promotions company, TRUTH entertainment. The event will be a part of the Urban Gospel Music week held by UGA at the University of Southern California.
The Underground is a live event which UGA organized in response to the recognized need for a thriving Gospel Hip Hop community.
"We started The Underground to provide a central location for artists, those that enjoy the music and those that are just curious, to congregate and have fun," states Nicole Smith who co-founded TRUTH with her friend Carla Yorke. "Our main goal is to bring more attention to this powerful music genre that has the ability to speak words of life through Jesus Christ to our Hip Hop generation."
TRUTH is appealing to the ears of the young generations through some of the fundamental elements of Hip Hop and 'freestyling' incorporated in the performances of the event.
"We think freestyling is an important part of Hip-Hop. So, we give the MCs an opportunity to flex their skills during a 'spiritual freestyle session.' But, to truly represent, the MCs must also know the Word," Carla explains.
UGA shares the same goal of broadening the reach of Gospel Hip-Hop, as well as, other forms of urban contemporary gospel music.
"It was an easy decision to partner with TRUTH. We like what they are doing in Los Angeles for Gospel Hip-Hop and their audience seems to trust them to bring positive, quality entertainment," says Curtis Jermany, the National Director for UGA.
Featured at the July 10th Underground event will be live performances from Gospel Hip-Hop artists including Eastwood, Izreal, Jah Word and Sevin, a DJ spinning urban gospel music and TRUTH's unique gospel freestyle session.
For more information about UGA and other Urban Gospel Music Week events, please visit www.urbangospelalliance.com. For more information on TRUTH and this upcoming event, please visit www.TRUTHentertainment.net or e-mail [email protected]