LAS VEGAS, Nevada - CES, a gigantic trade show for consumer electronics in Las Vegas, began its media day today on Monday, with many big consumer electronics companies making their presentations. LG took the stage early morning at 8:00 AM at Mandalay Bay to announce their products for 2015. Announcing their newest products with the slogan, "Innovation for a Better Life", the company intends to lead with new televisions, new home improvement, and a new smartphone: the LG Flex 2.
LG talked a lot about IoT, or the Internet of Things, emphasizing platforms, connectivity, and ecosystem. They talked a lot about webOS 2, which they intend to make twice as fast, with 4K streaming, and enable it to work on televisions at hotels, so webOS users can take their services with them. Later they stated that webOS 2 will be able to embed channels on the launcher bar. LG also briefly touched on a wellness platform to give users more than just graphs of their health, and even touched about how to bring smartphone connectivity to the car.
From there, it was all about LG televisions. The company stated that they were the first to come out with the OLED TV, and they intend to bring it to the next level. Taking a quote from Joel Silver with "Without great blacks, you won't see great color", the company showed how their TVs will have actual literal black, with a high contrast ratio and "perfect color". They also showed off seven models of televisions that will have the curved screen for the "perfect viewing angle", including one 77-inch model that can go from flat to curved with a touch of a button. LG even stated that they are working on 8K TVs.
Not only is LG doing a lot with video, but they reported that they are pushing home audio to its limits. The company is working on Musicflow, a system where the user will start with one speaker and add more over time. Users of Musicflow can create playlists, and have songs on separate devices on the same list. Musicflow can also incorporate several speakers for Home Cinema mode.
LG then spent time talking about two advancements in laundry and refrigeration. They unveiled a Twin Wash System which is a washer with a mini washer that pulls out from the bottom like a drawer. The user can wash a large load and a small one, and track them in Smart ThinQ technology.
As for the refrigerator, LG unveiled the door-in-door system. Users can open one door to get cooking items like condiments, and then another door to get items like vegetables. It all is designed to reduce cold air loss, and it was endorsed by quick video clip from the one and only Rachel Ray.
Finally, it was time to unveil the next generation of smartphone with the LG G Flex 2. Like its predecessor, the phone is beautifully curved in not just one place, but four (the front, back, and both sides). It has a 5.5 inch with 1080p full HD display, and has some other advancements like a new chipset and laser auto focus. There is also a new interface for a "Glance View", and Gesture shot for "better selfies". The back has a "spin hairline pattern" healing scratches in 10 seconds and the phone is available in Platinum Silver and Flamenco Red. The final bonus is in the battery life which can go from 0 to 50 percent in 40 minutes.
The G Flex 2 will be part of AT&T and Sprint's smartphone line-up later this year. According to CNET, the carriers declined to specify an exact date or pricing. Last year, Sprint was the first to launch the G Flex, with T-Mobile and AT&T to follow.