One Million Moms, a conservative activist group, has accused the popular retail chain H&M of "pushing the LGBT agenda" after it released a commercial which shows two teenage girls kissing.
1MM, a division of the American Family Association, released a statement criticizing the ad, which includes American transgender model Hari Nef, along with British-Ghanaian model Adwoa Aboah, who is the founder of Gurls Talk, a platform for discussing social justice, feminism and gender equality, according to the Huffington Post.
"1MM is not sure of H&M clothing company's thought process behind their new television ad, but if they are attempting to offend customers and families, they have succeeded," reads the statement. "H&M's newest 'She's A Lady' commercial includes a woman wearing skimpy lingerie and ends with two teenage girls kissing while underwater. Parents find this type of advertising inappropriate and unnecessary especially since H&M's target market is teens."
While H&M said it released the ad in an effort to "celebrate diversity and encourage women around the world to be who they truly are," 1 MM warned it could be "confusing for children" and accused the company of "pushing the LGBT agenda."
1MM encouraged supporters to send e-mails requesting to pull out the advertisement, but has since taken out the campaign from its website.
The organization, which says its goal is to "stop the exploitation of our children, especially by the entertainment media (TV, music, movies, etc.)", last year called for a boycott of the popular American Girl doll company after the business featured a family with same-sex parents in their recently-released magazine.
"American Girl is attempting to desensitize our youth by featuring a family with two dads. If your child has not seen this yet, then be careful she is not exposed and can avoid a premature conversation she is far too young to understand," the group wrote.
Last month, 1MM criticized the "Bad A$" campaign of the specialty discount retailer Rue21, arguing that the public placement of the company's ads made it hard to ignore.
"Next time you are out shopping, you will get much more than you bargained for and not in a good way. Rue21 is currently posting in BIG letters on the front of their stores: BAD A$ Sale! This is not something you would want to walk by or visit with your family. To be bombarded with posters featuring foul language while you are shopping is not okay," the group said.
Many in the secular media have criticized the One Million Moms for its stance on such issues, including the Huffington Post, who has labeled the faith-based organization a "hate group."